PRO / PROFESSIONAL SALONS
Through PRO manuals, in-salon demonstrations and education, we helped salons understand product differences and usage, deliver suitable services, explain value and recommend products for purchase.
SELECTED WORK / TAIWAN MARKET DEVELOPMENTPast market-development partnership
AYUNCHE
Help salons recommend.
Help customers see the value.
The OTI team translated AYUNCHE’s brand and product knowledge into practical tools for salon sales and client services, with clear guidance to help consumers understand each product’s value and why it was worth choosing.
150
Partner salons at the close of the partnership
2
Taiwan team study trips to Korea · 2024 / 2025
PRO + TAKE HOME
Connecting salon professionals and home-care customers
The 150 partner salons included independent businesses and premium salons.
AYUNCHE is a professional salon haircare brand in Amorepacific’s portfolio. Its range includes PRO for use in salons and TAKE HOME for everyday care.
Our work in Taiwan
During the partnership, we worked with Amorepacific in Korea on local market planning, Chinese-language content, salon development, professional education and e-commerce.
Local operating company for this project: ONE TWELVE INTERNATIONAL INC.
OUR CORE WORK
Turn product knowledge into sales and service skills.
This received our greatest effort: helping salons select products for client needs, explain their value and use them in services and home-care recommendations. Consumers could understand who each product was for, what it offered and why it was worth choosing.
TAKE HOME / RETAIL CUSTOMERS
Clear catalogues, displays and e-commerce content explained the take-home range’s uses, application and value, helping consumers understand why a product suited them before choosing and buying.
See what we built
The work behind the customer experience.
View project materials
Sales channels
From understanding value to choosing and buying.
We organized the brand story, product differences and selection guidance on the Taiwan website, connecting catalogues and salon introductions so consumers could understand value, compare options and find where to buy.
Visit the AYUNCHE TW project website
SALON PARTNERSHIPS / PROFESSIONAL EXCHANGE
Build partnerships. Bring the team to Korea.
We developed relationships with independent businesses and premium salons through trials, education and ongoing communication. In 2024 and 2025, we also led the Taiwan team, including salon partners, on two professional study trips to Korea.
First study trip to Korea
Taiwan team and salon partners
Second study trip to Korea
Taiwan team and salon partners
The project recorded 40+ education events and technical seminars in 2025.
Project timeline
THE MARKET FOUNDATION
Support salons. Make product value clear.
The OTI team connected brand communication, education and sales channels, helping salons put product knowledge into recommendations, sales and client services while making product uses and value clear to consumers.
Explore OTI’s full capabilitiesLET’S TALKTAIPEI, TAIWAN
LET'S TALK
TAIWAN.
Tell us about your brand and its market. We welcome partnership conversations across industries.
Contact us by email
Send us your brand name, website and the Taiwan market partnership you would like to discuss.